How to use ChatGPT & GPT-4 for Marketing

ChatGPT is the user interface to the underlying large language model (LLM) produced by OpenAI, of which GPT-4 is the latest version.

One of my current pet peeves is when everyone purely refer to the overall LLM as ChatGPT, when that's only the interface.

But I get it, it rolls off the tongue easier, and as marketers we know that language, branding, and colloquial usage is a key component of word-of-mouth marketing and helping ideas spread.

That being said, I'll use ChatGPT as the shorthand for using GPT-3, GPT-3.5, and GPT-4 both via the ChatGPT UI and via the API.

We are primarily looking at this through the lens of content creation in this post, although GPT has expanded use cases across the spectrum of marketing.

Belief: Early adopters have a short window of time to benefit from the outputs at face value

There are lots of people bragging about how they've used ChatGPT

Belief: Many SaaS companies built on OpenAI's LLM need to innovate, quickly

The company OpenAI is moving extremely fast.

Sam Altman put out a hiring post noting that they work long gruelling hours and it shows.

There's a new rollout every week or so it seems. They rolled 10x cheaper GPT-3.5, then rolled out GPT-4 and then soon after rolled out plugins.

I imagine the next iteration is coming pretty soon.

Current Marketing Playbooks:

Marketing Recipe 1: AI Multimedia Stitching

I think there's a big value add in the human being the project manager and stitching together outputs from multiple AI tools to roll out a high-value-add multimedia piece.

Marketing Recipe 2: Build a Demographic Panel

You can ask ChatGPT to create a marketing panel based on the natural distribution of a company's demographics. For example, you can ask ChatGPT to create a panel of 1,000 people based on U.S. demographics and assign each of them a number. You can then propose a question and get feedback from the perspective of that panel member.

Last Updated on March 24, 2023 by Joe

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