ConvertKit vs ActiveCampaign – Compare Two Best Email Marketing Automation Companies

ConvertKit and ActiveCampaign are two of the best, most popular software options for small businesses looking to improve their marketing strategy.

Both of these tools make it easy for you to carry out a variety of processes, including building automated email sequences and crafting landing pages. They can help you to improve your marketing funnel, foster stronger connections with your audience, and ultimately boost your profits.

Have you been wondering which software to choose between ConvertKit and ActiveCampaign? If so, this guide is for you.

Below, we discuss various elements of each program, from pricing and value to features and ideal users, to help you decide which one is right for your business.

ConvertKit: The Basics


ConvertKit touts itself as the ultimate “creator marketing platform.”

From musicians to business coaches, all kinds of creators use this software to grow their audiences, build community, and sell digital products to earn a living online. According to the latest data, over 428,152 creators currently use ConvertKit to reach 253 million fans.

ConvertKit offers 3 pricing tiers. For the two paid tiers, users get 2 months free when they sign up for an annual subscription.


For users with up to 1,000 subscribers, ConvertKit is free. However, features are relatively limited for this option.


For the second “Creator” tier, pricing starts at $9 per month for up to 300 subscribers.

Creator Pro

For the third “Creator Pro” tier, pricing starts at $29 per month for up to 300 subscribers.

ActiveCampaign: The Basics


ActiveCampaign is designed to help users drive growth with customer experience automations. It provides a wide range of email marketing, marketing automation, and CRM (Customer Relationship Management) tools to provide unparalleled customer experiences.

B2C (Business to Consumer), B2B (Business to Business), and eCommerce companies alike all use and love ActiveCampaign.

This platform is available at 4 different price points. Discounts are available to those who sign up for annual memberships instead of monthly.


For users with up to 500 contacts, pricing for the “Lite” tier starts at $9 per month when billed yearly and $15 per month when billed monthly.


For users with up to 500 contacts, pricing for the “Plus” tier starts at $49 per month when billed yearly and $70 per month when billed monthly.


For users with up to 500 contacts, pricing for the “Professional” tier starts at $129 per month when billed yearly and $159 per month when billed monthly.


For users with up to 500 contacts, pricing for the “Enterprise” tier starts at $229 per month when billed yearly and $279 per month when billed monthly.


ConvertKit Top Features

ConvertKit offers a wide range of features geared toward professional creators who want to earn a living from their digital content. The following are some of the most noteworthy features ConvertKit users get to access:

Email Automations

Both ConvertKit and ActiveCampaign offer email automation features. However, ConvertKit’s email automation flows are generally considered to be easier and more intuitive to understand.

For those who are new to the world of email marketing (as well as those who are working alone, rather than with a marketing team), ConvertKit may be a less intimidating, but still useful, email marketing software.


ConvertKit allows you to perform a wide range of actions after a specific event occurs. The following are some of the options creators can choose from:

  • Add to an email sequence
  • Add tag
  • Exit this automation
  • End another automation
  • Remove tag
  • Start another automation
  • Set custom field
  • Wait


ConvertKit integrates with a variety of other marketing tools and platforms (over 90, in fact), including the following:

  • Shopify
  • Teachable
  • Squarespace
  • JetFormBuilder
  • Stripe
  • Zapier

For many, the integration with Zapier is the most noteworthy. Zapier provides ConvertKit users with access to hundreds of other apps, including Facebook, Paypal, and Calendly.

Personalized Emails

Many ConvertKit users enjoy the fact that the emails created using the platform have a highly personalized feel. For creators who are looking to foster deeper connections with their audience members, the ability to create personalized emails that feel like one-to-one messages is a major bonus feature.

WordPress Connections

ConvertKit is also a popular email marketing platform for creators (especially bloggers) because of its connection with WordPress. The WordPress plugin allows users to capture more leads by embedding forms virtually anywhere.

Because WordPress is such a user-friendly site, it’s easy for ConvertKit users to take advantage of this connection and see more results (and see them sooner) from their email marketing efforts.

ActiveCampaign Top Features

Like ConvertKit, ActiveCampaign also offers a variety of distinct features that make it a popular choice for marketers dedicated to providing customers with an unparalleled experience. The following are some of the most well-known ActiveCampaign features to consider:

Email Event Triggers

With ConvertKit and ActiveCampaign’s email automation features, an email subscriber will trigger a specific event that an ESP (email service provider) can respond to. Compared to ConvertKit, ActiveCampaign offers a more robust list of events that can be triggered by a subscriber, including the following:

  • Start without a trigger
  • Submit a form
  • Subscribe/unsubscribe to a list
  • Open/read/click a link in an email
  • Visit webpage
  • Record an event
  • Share/forward/reply to an email
  • Add/remove a tag
  • Change fields
  • Enter a pipeline
  • Change deal stage/status


Like ConverKit, ActiveCampaign users can also perform a variety of actions after an event occurs. The following are some distinct actions that ActiveCampaign users can take:

  • Wait
  • If/else
  • Split
  • Go to
  • Goal
  • Start/end another automation
  • Exit automation
  • Webhook
  • Perform math


ActiveCampaign integrates with more than 3 times as many platforms as ConvertKit (over 870), including a wide range of eCommerce platforms. Some of the most popular apps that ActiveCampaign integrates with include:

  • Shopify
  • Salesforce
  • Jotform
  • Clickfunnels
  • WooCommerce
  • ClickFunnels
  • Google Analytics
  • Zapier

Automation Templates

Both ConvertKit and ActiveCampaign provide access to templates that help users to create email automations. However, ActiveCampaign offers a wider range of templates.

ActiveCampaign’s email automation templates are better suited to businesses, especially eCommerce businesses, too. For example, ActiveCampaign offers multiple abandoned cart email sequence templates, but ConvertKit does not.

Professional Emails

On a similar note, emails created using ActiveCampaign have a more professional, corporate appearance than those created using ConvertKit. If it’s important to you to send out emails that have a less personal, more professional look and feel to them, ActiveCampaign may be the better choice between the two platforms.

Analytics and Reporting

Finally, ActiveCampaign offers more robust analytics and reporting features.

Because ActiveCampaign integrates with a wider range of platforms, there are also more options for sending data regarding email opens, clicks, etc. to third-party services. ConvertKit doesn’t allow for these options as readily and ActiveCampaign does.

ConvertKit vs. ActiveCampaign: Features at a Glance

If you’re confused about the differences between ConvertKit and ActiveCampaign’s features, here’s a quick summary:

ConvertKit Features Active Campaign Features
Easier email automation More email event triggers
Wide range of action options Wide range of action options
90+ integrations (plus hundreds more through Zapier) 870+ integrations (including hundreds available through Zapier)
Personalized email templates Wide range of automation templates
Easy-to-use WordPress plugin Professional email templates
More detailed analytics and reporting

ConvertKit Pros and Cons

Like any email marketing software, ConvertKit comes with a series of pros and cons. Outlined below are some of the most important ones to consider when deciding if this is the right software for your brand:


  • Easy to use
  • Great user experience
  • Geared to creators and bloggers
  • Lots of integrations, including WordPress connections
  • Good for solopreneurs and small teams
  • Discounts for annual subscribers


  • Limited integrations
  • Limited automation options
  • Fewer pricing tiers
  • Difficult to manage multiple clients

ActiveCampaign Pros and Cons

ActiveCampaign also comes with its own unique pros and cons, including the following:


  • Affordable pricing with more pricing tiers
  • Discounts for annual subscribers
  • Easy to use
  • Hundreds of integrations
  • Robust analytics and reporting options
  • Great for businesses, especially eCommerce businesses


  • No free plans
  • More complex email automation process
  • Better for more established businesses with dedicated marketing teams

ConvertKit vs ActiveCampaign: Final Thoughts

At the end of the day, both ConvertKit and ActiveCampaign are highly functional tools that streamline the email marketing process and can help you reach more people in one fell swoop.

For creators looking to monetize their work, such as bloggers and musicians, ConvertKit is generally considered to be the more effective option. This is especially true if you’re a creator who’s running their business alone or doesn’t have a large marketing team.

If you’re a business owner with the primary goal of increasing conversions and selling more products through your email marketing efforts, ActiveCampaign may produce better results. If you have a larger in-house marketing team to help you manage your campaigns, it is especially useful.

Now that you know more about these two popular email marketing tools, do you have a better idea of which one is right for you? Keep this information in mind so you can make the right decision and take your email marketing efforts to the next level.

Last Updated on November 23, 2021 by Adrian Grant

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